Maxim named VP of Olympic Peninsula newspapers

POULSBO — Lori Maxim, vice president of West Sound Newspaper Operations for Sound Publishing, Inc., will be assuming the additional responsibilities of vice president of the company’s Olympic Peninsula newspapers, the Peninsula Daily News, Forks Forum and Sequim Gazette.

Maxim's title will not change, and she remains vice president of Sound newspapers for the San Juan Islands, Vashon Island, Whidbey Island and in Kitsap County, as well as 14 Little Nickel publications distributed in western Washington and Oregon. The change means the publishers of the Olympic Peninsula newspapers now work directly with Maxim rather than the president of the company.

Sound Publishing bought the Olympic Peninsula newspapers in 2011.

“Sound Publishing's recent growth has given us a chance to reconsider or re-imagine our leadership structure,” Sound Publishing President Gloria Fletcher said in an announcement to staff members. “Effective immediately, Lori Maxim will begin to oversee and work with our teams at the Peninsula Daily News, Sequim Gazette and Forks Forum. Lori has a wealth of experience given her tenure with Sound Publishing/Black Press."

"In her almost 25 years with the company, she has worked with a multitude of paid and free products of every shape and size. The Olympic Peninsula news products are certain to enjoy her leadership and many talents,” Fletcher said.

Maxim has more than 30 years of newspaper experience. She joined Sound Publishing in July 1988. Maxim holds a bachelor’s degree in business and marketing from Seattle University. She serves on the board of directors for the Washington Newspaper Publishers Association and the Olympic College Foundation. She is also a past board member of United Way of Kitsap County.

Maxim and her husband, Glen, live in Poulsbo.

Founded in 1987, Sound Publishing ( is the largest community news organization in Washington state, with more than 40 publications in 86 communities and almost 800,000 circulation. Circulation, distribution, printing, and online readership are audited to provide an accurate picture of each publication’s market penetration and reach.

Besides delivering news and information in print and digital formats, Sound Publishing’s services include commercial printing, classified advertising, print display advertising, digital display advertising, mobile advertising, preprints, print and deliver, poly bags, and legal notices.



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